Steve Jobs helped build Apple's amazing customer experience culture by stealing from a totally different industry. The Ritz-Carlton is known for its superior customer experience, and Steve Jobs decided to emulate what they did for their customers.
Carmine Gallo, a contributor to Forbes.com, chronicles 3 different points that Apple borrowed from the Ritz-Carlton. These simple additions to your company's processes can completely change your customers' experience.
1. Use a warm greeting with the customer's name whenever possible.
2. Empower your employees to do the right thing for the customer.
3. Use a warm farewell with the customer's name.
This short video explains those points and if you incorporate them into your customer's experience, you will be sure to make a valuable impression.
No comments:
Post a Comment